Telegram in affiliate marketing: effective promotion and monetization strategies in 2025

In recent years, Telegram has become more than just a messenger; it is now a full-fledged ecosystem for affiliate marketing, communication, analytics, and monetization. The platform has long ceased to be a niche tool: today, it is used by both novice webmasters and large teams with their own channel networks and bots.

In 2025, Telegram has firmly established itself among the main sources of traffic, competing with TikTok, Facebook, and PWA applications. However, there are a number of nuances to working with it, without which even the highest quality offer may not produce the desired result.

Why Telegram has become an important source of traffic

The main feature of Telegram is the high level of trust among its audience. Subscribers do not perceive content as intrusive advertising if it is integrated organically. Expertise, insights, and personal communication are valued here.

In addition, Telegram does not have strict restrictions on topics: publishers actively use it for the Crypto, Nutra, Dating, Finance, E-commerce, and even iGaming verticals.

The possibilities for runs are constantly expanding: auto-posting services, bot builders, integrations with trackers and analytical systems are appearing. All this allows Telegram to be turned into an independent channel for generating income.

How to build a funnel in Telegram

An effective funnel in Telegram is based on three elements:

1. Primary traffic source — most often Facebook, TikTok, Instagram, YouTube Shorts, or push advertising.
2. Intermediate point of interaction — a quiz, landing page, or bot where the user takes the first targeted action.
3. A channel or chat in Telegram, where the audience is run and reaches the offer.

Content run plays an important role. If a person enters a channel and there is no logical chain of posts, they will quickly unsubscribe. Therefore, it is important to build a scenario: from useful publications and case studies to a soft run-up to the sale.

You can read more about typical mistakes and ways to optimize communication in the article “How to earn money consistently on Telegram channels.”

Features of channel run

One of the popular tasks among webmasters remains running Telegram channels under UBT (User Behavior Tracking). The longer a user remains active in the channel, the higher the probability of a targeted action.

To do this, they use a combination of interactivity, gamification, and storytelling content. Effective formats:

• surveys, mini-games, quizzes;
• short story posts with cliffhanger endings;
• personalized messages on behalf of an “expert.”

Such methods help retain an audience even in competitive topics where classic advertising quickly burns out.

Automation and analytics

Telegram is an environment where much can be automated. Bots take on the functions of managers: they collect applications, conduct registration, segment users, and offer relevant offers.

Integration with CRM and trackers (e.g., Keitaro, Binom, Voluum) allows you to obtain detailed analytics: from geo to user behavior.

Large teams even create their own mini-TDS within Telegram to distribute traffic to different offers or A/B test content.

Monetization formats

Webmasters use Telegram for monetization in several ways:

1. Direct traffic drainage to offers. Suitable for MFO, Crypto, Nutra, and iGaming.
2. Affiliate posts and reviews. Channels with an active audience earn money from advertising integrations.
3. Own funnels and products. For example, selling training courses, VIP groups, consultations.

Earning schemes are constantly evolving, but the key remains the same — audience quality and analytical accuracy.

Common mistakes when working with Telegram

• Lack of a run strategy. A channel without a script quickly loses subscribers.
• Oversaturation with offers. Too frequent advertising reduces trust.
• Ignoring analytics. Without data on user behavior, it is difficult to scale.
• Purchasing low-quality subscribers. Fake subscribers worsen ER and content visibility.

A competent approach requires a systematic and analytical mindset — it's not just a matter of “running the post and waiting.”

Telegram in the future of affiliate marketing

Telegram will continue to grow, especially against the backdrop of gradually tightening rules in Meta and Google Ads. Webmasters will have the opportunity to build closed ecosystems that are completely independent of external advertising platforms.

The main trend of 2025 will be the creation of multi-channel funnels, where Telegram is used not as a final destination, but as a tool for re-engagement and upsell.

 https://affcommunity.org/en/how-to-steadily-earn-money-on-telegram-channels/